Rhetorical Appeals Practice

Logos is a rhetorical appeal that uses logic, facts, evidence, and reasoning to persuade an audience.

Ethos is a rhetorical appeal that establishes credibility and trustworthiness of the speaker or writer.

Pathos is a rhetorical appeal that evokes emotions in the audience to persuade them.

Logos.

"I’ve served this community for 17 years. With your vote, I hope to continue." This establishes the speaker's credibility.

"Smoking around kids is dangerous because the defenseless children are exposed to dangerous chemicals." This appeals to the audience's emotions.

To make the company appear reliable, honest, and credible.

"The data is perfectly clear: this investment has consistently turned a profit year-over-year." This uses logical reasoning.

"It’s time that we take a stand against this type of abuse and neglect." This does not establish credibility.

By appealing to the audience's emotions, such as fear, sympathy, or happiness.