Understanding New Proteins and Their Impact in China

Supporting environmental entrepreneurs in China

Developing new protein products

Promoting plant-based diets globally

Investing in Western food markets

26%

45%

50%

43%

Negative perception of old-generation mock-meat products

Limited availability of plant-based ingredients

Lack of consumer interest in meat alternatives

High cost of new protein products

Celebrity endorsements, social media, and trends

Taste, price, and convenience

Exclusivity, luxury, and rarity

Traditional recipes, local ingredients, and heritage

Plant Now!

Starfield

Oatly

Dao Foods

Mandating plant-based options in schools

Restricting imports of foreign protein products

Developing entrepreneurship programs and offering support

Providing tax incentives for new protein companies

They are a significant business opportunity

They will replace all traditional meat products

They are unlikely to gain popularity

They are only suitable for niche markets

Lack of consumer interest

Geopolitical concerns

High production costs

Limited market size

To focus solely on plant-based drinks

To export Chinese new proteins globally

To diversify protein sources and offer choices

To completely replace animal products

To focus on traditional Chinese cuisine

To support and invest in new protein initiatives

To invest in Western markets

To avoid involvement due to risks