Topic 9 - Marketing Plan
Authored by Aiza Najihah Bt Razaman UPTM
Computers
University
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40 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What is the first step in crafting a marketing plan?
Defining your product or service
Setting prices
Launching promotion
Choosing distribution channels
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
What does a value proposition explain?
Product features
Company structure
Why customers should buy from you
Price discounts
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following is NOT part of product overview?
Core offering
Value proposition
Product feature spotlight
Budget allocation
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Identifying who needs your solution most refers to:
Segment
Identify
Research
Analyze
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Grouping similar customers together is called:
Targeting
Identifying
Segmenting
Positioning
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which type of marketing targets several segments?
Mass marketing
Niche marketing
Micromarketing
Segmented marketing
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Inside Scoop focusing on premium handcrafted ice cream is an example of:
Mass marketing
Micromarketing
Niche marketing
Segmented marketing
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