2.1 understand data

It's easier to collect and track across different platforms.

In-store information is too vague to use.

Online stores are cheaper to run.

It's harder to store personal information on the internet.

The color of your shoes.

Your first name and email address.

The weather outside.

Your favorite TV show.

A) A way to protect your credit score.

B) When someone pretends to be you to steal your money or harm your credit score.

C) A type of online shopping scam.

D) A method of securing your online accounts.

By sending you legitimate offers to sign up for services.

By calling or emailing you pretending to be someone important, like a bank representative.

By selling it to trusted organizations.

By asking you to change your password regularly.

Click on the links and provide the information they ask for.

Forward the email to your friends.

Call the company directly yourself using a verified contact method.

Reply to the email with your personal details.

To learn about your hobbies.

To sell you products that match your preferences.

To track your location for no reason.

To build an online profile for advertising only.

Because cybercriminals can misuse it to cause financial damage and harm your credit score.

To prevent companies from selling your data.

To help businesses market to you more effectively.

To prevent others from knowing your preferences.

Direct PII is less sensitive than indirect PII.

Direct PII can be linked directly to an individual, while indirect PII is more general but can still identify someone when combined with other details.

Indirect PII includes information like social media posts, while direct PII does not.

It's not important for identity fraud.

It can be used to steal your money.

It's an example of indirect PII, which can help a threat actor gather more information about you.

It's only useful for employers or recruiters.

Your last name (if it's very common)

Your social security number

Your postal code

Your race