Ch 7
Authored by Talia Gosselin
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University
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24 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Domino’s invited real consumers to focus groups to gather honest opinions about their pizza, then changed the recipe based on feedback. This shows the role of:
Protectionism
Licensing
Marketing research
Globalization
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is marketing research?
The process of defining a problem/opportunity, systematically collecting and analyzing information, and recommending actions
Asking employees what they think about products
Selling products through intermediaries
Guessing consumer behavior without data
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A yogurt company decides its measure of success will be that consumers must rate yogurt taste 3 out of 5 or higher. This is an example of:
Constraints
Licensing
Measures of success
Market segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which step of the five-step marketing research approach is often the hardest?
Taking marketing action
Collecting relevant information
Defining the problem
Developing findings
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In marketing research, a constraint refers to:
Competitors’ pricing
Restrictions like time, money, or available people
Measures of success
Social desirability bias
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which statement correctly describes secondary vs. primary data?
Secondary = collected before the project; Primary = collected during the project
Secondary = collected during the project; Primary = collected before the project
Both are always collected for the same purpose
Primary data is always cheaper
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Apple uses data from Apple IDs (syncing music, devices, purchases) to recommend content. This is an example of:
Primary data
Secondary internal data
Secondary external data
Questionnaire data
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