4Ps and beyond
Authored by Peerada Amnuaysit
Business
University
Used 2+ times
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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the closest synonym for the word branding in the marketing mix?
Packaging
Promotion
Identity
Pricing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is important to consider when setting the price of a product?
The weather in the country
The competitor’s price range
The color of the packaging
The number of employees in the company
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main purpose of a product in the 4Ps of marketing?
To design advertisements
To fulfill customer demand
To increase the business awareness
To hire more employees
4.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
What is another way to describe the four Ps and beyond?
Answer
(a)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which category does Thai Airways belong to?
People
Prime
Pride
Product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which category does Amazon belong to?
Place
Promotion
Please
Process
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which category does Grab belong to?
People
Poor
Place
Physical evidence
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