CILT Certificate – Logistics & Transport
Authored by Saimon Yumba Phiri
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50 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Which of the following is NOT one of the 7Ps of marketing?
Product
Price
Performance
Place
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A logistics company offering the lowest freight rates is pursuing:
Differentiation strategy
Cost leadership strategy
Focus strategy
Diversification
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Rising fuel costs are usually classified as:
Internal strength
Internal weakness
External opportunity
External threat
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A press release about a logistics company winning an award is an example of:
Advertising
Public Relations
Networking
Segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which positioning strategy involves targeting a narrow market segment?
Differentiation
Cost leadership
Focus strategy
Diversification
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Trade fairs and exhibitions provide logistics companies with opportunities for:
Networking and lead generation
Reducing delivery times
Warehousing expansion
Crisis management
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmenting customers based on income level relates to:
Psychographic
Demographic
Behavioral
Situational
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