Module-I; Research Methodology - BBA Sem-V; Batch 2023-26

Creative thinking to solve personal problems

Informal investigation into daily business practices

Systematic and objective process to aid decision-making

A marketing campaign evaluation process

Subjective judgment

Scientific inquiry

Data-based analysis

Decision-oriented

Basic Research

Theoretical Research

Applied Research

Fundamental Research

Optimising inventory using AI

Studying leadership styles across cultures

Designing a marketing mix for a new product

Analysing user churn for a mobile app

Select the best alternative

Generate alternatives

Diagnose the problem

Monitor and evaluate

Report writing

Set research objectives

Data collection

Literature review

Sampling design

Literature review

Data analysis

Interpretation

Hypothesis formulation

Decision making

Data collection

Report writing

Identify gaps in existing research

Define the research problem

Design sampling plans

Build a theoretical framework

Quantitative uses focus groups

Qualitative uses surveys

Quantitative focuses on numerical data

Qualitative provides statistical analysis