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Authored by Ri Htet

Business

8th Grade

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which category in the Boston Matrix is for the least successful product?

Cash Cows

Stars

Decliners

Dogs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two dimensions that are used to determine the position of a product or brand in the Boston Matrix?

Share price & market share

Selling price & market demand

Market share & Market growth

Sales & Profits

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product with a high share of a mature market would be classified as a ... ?

Problem Children

Cash Cow

Star

Dog

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product in a fast-growing market significantly increase its market share. It looks like it is now a ... ?

Cash Cow

Star

Problem Child

Dog

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

A unique blend of product, place, price, and promotion strategies designed to produce mutually satisfying exchanges with a target market

Marketing objective
marketing strategy
Marketing Opportunity analysis
Marketing Mix

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which category in the Boston Matrix is for the least successful products?

Cash Cows

Stars

Question Mark / Problem Child

Dog

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of these is the best definition of a market-oriented business?

The firm does market research after launching a product
The firm produces a good that it believes will be successful
The firm does market research before designing a new product

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