Digital Marketing 2
Authored by Rania Zohny
Business
Professional Development
Used 1+ times
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29 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of content in digital marketing?
To create advertisements
To sell products directly
To inform, educate, entertain, or engage an audience
To entertain only
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a role of content in digital marketing?
Creating advertisements
Building trust and authority
Attracting attention
Encouraging engagement and shares
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of content is designed for quick consumption, often within seconds?
Podcasts
E-books
Micro content
Long-form articles
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of inbound marketing?
Creating valuable content to attract customers
Cold calling
TV advertisements
Billboards
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the optimal frequency for posting on Instagram feed?
1-3 times per day
1-2 times per day
3-5 times per week
4-7 times per week
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main difference between inbound and outbound content?
Inbound content is more aggressive
Inbound content attracts customers through valuable information
Outbound content focuses on building relationships
Outbound content is more engaging
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which format of content includes images, infographics, and diagrams?
Interactive content
Audio content
Visual content
Textual content
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