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2025 Entrepreneurship Final Exam Spring Sem

Authored by DINA ROMERO-LOZANO

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Used 2+ times

2025 Entrepreneurship Final Exam Spring Sem
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92 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

communication with your prospects and customers from all directions

telemarketing
order taking
order getting
360 degree marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

a public, promotional message paid for by an identified sponsor or company

Organizing
Directing
order taking
advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

popular communication model used by companies to plan, create, and manage their promotions

AIDA
Credit
media
markup

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

two companies share the cost of advertising

order getting
cooperative advertising
price lining
advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

amount it will cost a business owner to reach one thousand potential customers with a particular advertising type and time slot.

Controlling
CPM (cost-per-thousand)
public relations (PR)
prospect

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

one-to-one communication

sales call
direct mail
referral
Directing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

product demonstrations that typically last from 30 minutes to one hour

cold call
infomercial
referral
media

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