Corporate Brand Quiz - Meeting 8
Authored by kristina nurhayati
Social Studies
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the word 'brand' originally mean?
To advertise
To create a logo
To burn
To sell
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a brand primarily associated with?
Market share
Company profits
Product features
Customer feelings
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the text, what is branding?
A company's logo
A customer's gut feeling
A marketing strategy
A product's price
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does brand equity refer to?
The financial worth of a brand
The market share of a company
The descriptive aspects of a brand
The production cost of a product
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the promise of a brand?
To provide customer service
To create a logo
To deliver quality
To increase sales
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does 'performance' in branding refer to?
The value delivered by the brand
The price of the product
How a product is marketed
The design of the product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which company is mentioned as selling hope?
Nike
Revlon
Hallmark
Apple
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