Meeting 6 - Corporate Communication and Reputation Management

To create a social media presence

To outline the company's financial goals

To serve as a principle for company operations

To define the company's marketing strategy

The company's historical background

The target market for products

The values of the organization

The company's profit margins

Vision is more important than mission

They are completely independent

Mission is a practical expression of vision

Mission statements are optional

The company's employee satisfaction

The company's reputation

The company's financial assets

The company's physical assets

Crisis communication

Corporate advertising

Employee training

Media relations

Focusing solely on profits

Identifying reputational risks

Ignoring public opinion

Limiting communication with stakeholders

Political Risk

Credit Risk

Reputation Risk

Market Risk

Effective crisis management

Transparent business practices

Misleading PR activities

Honest advertising

Loss of stakeholder trust

Increased customer loyalty

Higher employee satisfaction

Improved market share

It has no impact

It is only used for advertising

It can escalate issues

It only promotes positive news