Scanning

identifying new trends

gathering data about an issue

analyzing our beliefs and values

looking at the effects of our decisions

A trend that is beginning to gain attention

A well-established trend

A widely recognized trend

A trend with minimal future impact

Planning

Exploring

Describing

Developing

analyze government plans for the future

understand common assumptions

examine our own ways of thinking

identify trends in different aspects of our society

A trend is specific to one industry, while a STEEP driver applies to all industries

A STEEP driver is a short-term phenomenon, while a trend is a long-term change

A trend describes a pattern of change we can see, while a STEEP driver is a force that influences that trend

A STEEP driver refers to personal values, while a trend is based on facts

make scanning easier by concentrating on one area

analyze trends in detail

ensure we look at trends from a wide range of areas

see how are values cause trends

a specific organization or issue.

the STEEP categories.

one industry.

our organization's competitors.

the perspective of an individual

STEEP categories

the organization or issue

a specific industry

They are often too complex to analyze.

They might reflect current situations rather than future developments.

There are too many to know which will be important.

Not enough trends exist in areas of interest.

Broad scanning examines one industry, while deep scanning covers multiple industries

Broad scanning looks at a wide range of sources, while deep scanning focuses on analyzing a specific trend in detail

Broad scanning only looks at short-term trends, while deep scanning focuses on the long-term future

Broad scanning is more accurate than deep scanning