Final Exam Review P6
Authored by Jennifer Lengacher
Business
9th - 12th Grade
Used 1+ times
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50 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing and advertising are the same thing.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
______________ occurs when the business and the customer both give and receive something of value.
Satisfaction
An exchange relationship
Creation
Maintenance
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sports and entertainment marketing is a small and fairly new industry.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The primary focus of marketing should be
satisfying customer needs.
making money.
product research and development.
creating memorable advertisements.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The marketing mix describes how a business blends the four marketing elements.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
___________________ involves the locations and methods used to make products available to customers.
Promotion
Pricing
Marketing-information management
Distribution
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A television advertisement that airs during the Super Bowl is a type of promotion.
True
False
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