ENTR 302: Chapter 10 - Developing Revenue Models
Authored by Beverly Fleischman
Business
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which best describes revenue?
money that a company has to work with
money from loans, sales, and contributions
income gained from the sale of goods or services
income gained from sales minus the cost of creating the goods
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which term describes how a venture will create, deliver, and capture value?
revenue driver
business model
financial goal
advertising plan
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A news station sells space on their website that links to other businesses. Every time a customer clicks on the links to visit these other businesses, the news station earns money. Which type of revenue model is this an example of?
intermediation
unit sales
advertising
data
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Cylle installs a unique home entertainment center. He charges a flat fee of $1,200 for the system and the installation. What revenue model does Cylle employ?
licensing
unit sales
data
intermediation
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is an example of a broker working within the intermediation revenue model?
a store owner who makes money when persuading a customer to buy one of their products
a real estate agent who earns money when connecting homebuyers with someone selling their home
a lawyer who makes money when providing legal advice to their clients
a hotel owner who makes money when a tourist books a room at their hotel through their website
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which revenue model involves someone giving permission to other parties to use their protected intellectual property in exchange for fees?
fee revenue
licensing
intellectual property
intermediation
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Websites like Google earn money through a cost-per-click model, in which they charge businesses money every time a user clicks on a link to the business’s website. Which revenue model is this an example of?
advertising
licensing
franchising
freemium
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