Understanding Ethos, Pathos, and Logos

Emotions

Logic

Credibility

Imagination

“As a doctor with 20 years of experience, I assure you this treatment is safe.”

“If you don’t act now, you could regret it later.”

“Studies show that this method is effective in 80% of cases.”

“Imagine yourself succeeding!”

Including emotional anecdotes

Referencing expert qualifications and sources

Using vivid imagery

Asking rhetorical questions

logic and reasoning.

trustworthiness and character.

sense of beauty.

sense of justice.

Logic

Credibility

Emotion

Humor

“We must invest in our children’s future by funding education. Save the children. They are our future.”

“This initiative has been proven to work by several studies.”

“My occupation has struggled because of rising healthcare costs, so I can I know what we need to fix this problem.”

“This initiative will improve productivity by 10%.”

logical and reasoned.

emotionally connected.

intellectually stimulated.

skeptical and questioning.

Presenting scientific data on climate change

Sharing a story about a loved one affected by climate change

Explaining the cause of climate change with statistics

Listing reputable sources on climate change

Emotion

Logic

Ethics

Sensory details

“We must act now to protect our loved ones.”

“According to recent studies, 70% of people believe in climate change.”

“If you act irresponsibly, you’ll face the consequences.”

“Trust me; I know what’s best for you.”