Marketing Principles - The External Environment

Finding Resources

Company Mission

Company Vision

Introduction to Branding

A) Higher customer loyalty

B) Increased production speed

C) Lower advertising costs

D) Lower product quality

A) To reduce production costs

B) To differentiate from competitors

C) To decrease customer loyalty

D) To increase employee satisfaction

• A) Product

• B) Political

• C) Pricing

• D) People

• A) Interest rates

B) Legal regulations

C) Cultural trends

D) Environmental laws

A) Changes in government policies

B) Advancements in automation and AI

• C) Environmental conservation efforts

D) Population growth

A) By influencing the culture of the workplace

B) Through changes in labour regulations

C) By impacting consumer tastes and preferences

D) By modifying the product quality

A) Internal operations

B) Market segmentation

C) External macro-environmental factors

D) Employee satisfaction levels

A) Political

B) Economic

C) Social

D) Technological