PMK3333 TOPIC 10
Authored by MUHAMMAD YUSSHAIREE BIN MD YUSUF BG
Professional Development
12th Grade
Used 1+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary function of Public Relations?
To manage communication with the public
To create advertisements
To conduct market research
To generate sales
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a relevant target audience for Public Relations?
Employees
Competitors
Stockholders and Investors
Community Members
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one advantage of Public Relations?
Limited reach
Credibility
Inconsistent messaging
High costs
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a disadvantage of Public Relations?
Image building
Potential for incomplete communication
Lead generation
Cost savings
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which method is used to measure PR effectiveness?
Sales tracking
Social media engagement
Media content analysis
Focus groups
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does publicity primarily refer to?
Generation of news about a person, product, or service
Market research
Internal communications
Paid advertisements
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of advertising is designed to promote the organization’s overall image?
Cause Related Marketing
Issue Advertising
Image Advertising
Advocacy Advertising
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