Marketing Quiz
Authored by Chindo Angoh
Financial Education
11th Grade
Used 1+ times
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29 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of marketing?
To create employment
To increase brand awareness
To satisfy customer needs and wants
To increase market competition
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a component of the Marketing Mix (4 Ps)?
Product
Price
Promotion
Profit
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does B2B stand for in marketing?
Business to Buyer
Business to Business
Buyer to Business
Buyer to Buyer
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of conducting a marketing environmental analysis?
To understand the internal factors affecting the company
To identify external factors that can affect business operations and strategy
To develop a new product for the market
To reduce the company's operating costs
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT part of the external influences in marketing?
Employees
Competitors
Suppliers
Technological trends
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which tool is most commonly used to analyze the external environmental analysis in marketing?
SWOT analysis
PEST analysis
BCG Matrix
4 Ps of Marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In PEST analysis, which factor is concerned with population demographics and lifestyle changes?
Political
Economic
Social
Legal
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