
MCQ_Session 3_Service Continuum
Authored by Dr. sani
Business
University
Used 2+ times

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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The service continuum helps businesses understand:
The product lifecycle
The mix of tangible and intangible elements in their offerings
The financial health of the business
The customer demographics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a pure service?
Smartphone
Car
Legal consultation
Restaurant dining
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What classification involves services that require minimal customer interaction?
High customer involvement
Low customer involvement
People-based services
Continuous services
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An example of a customized service is:
Fast-food restaurant
Custom tailoring
Online banking
Airline service
5.
OPEN ENDED QUESTION
3 mins • 1 pt
Which characteristic of services refers to their inability to be stored or inventoried?
Evaluate responses using AI:
OFF
6.
OPEN ENDED QUESTION
3 mins • 1 pt
Variability in services means that:
Evaluate responses using AI:
OFF
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A service that is both tangible and intangible, like a restaurant meal, is an example of:
Pure product
Pure service
Mixed offering
Standardized service
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