B310 Lesson 10

An event organised by the media to interview an organisation’s spokesperson.

An event organised by the media to seek clarifications from an organisation.

An event organised for the media to get additional information following a press release.

An event organised for the media to share important updates following a crisis.

Expected event

Planned event

Unexpected event

Promotion event

A launch party organised by Google for the launch of its newest smartphone

A media lunch organised by the Ministry of Education to explore new story angles

A press conference called by the Singapore Civil Defence Force to provide updates of a major fire in Tuas

A press junket organised by Disney Pixar to publicise their latest film Toy Story 4

A press conference must be held in a large venue

A press conference should only have one knowledgeable speaker on the panel

A press conference must allow media to pose questions the panel of speakers

A press conference should be informal to allow journalists to be relaxed and roam around freely

It is an efficient way of disseminating information to media because a large number of media will be in attendance

It is the cheapest way of disseminating information to media because there is no need to meet up with each media outlet separately

It is a good way of building relations with media because inviting them to a press conference allows them to interact with the PR team

It allows the PR team to control the message and flow of information the media