Influence, Persuasion, & Nudging Quiz

What type of learning is classical conditioning?

Which principle states that we are more prone to be influenced by people/brands we like?

What is the term for the mental discomfort experienced by a person who holds contradictory ideas/values?

According to the text, what do people follow the lead of in the Authority principle?

What is activated when there is a potential loss in the Scarcity principle?

What does the Nudge technique aim to do in decision-making?

Which model focuses on decreasing effort and cognitive overload to influence decision-making?

What is the term for any obstacle or difficulty that increases the effort required for decision-making?

What does the Von Restorff effect refer to?

Which technique involves making the behavior appear normative or popular to influence decision-making?