3.7.1 Mission, corporate objectives, functional objectives and s

Ownership

Shareholders

Economic environment

Internal environment

To increase the number of employees

To achieve the business's objectives

To expand the business's physical location

To reduce the number of products

Poor reputation

Good reputation

High competition

Economic downturn

Strengths, Weaknesses, Opportunities, Threats

Strategies, Weaknesses, Opportunities, Tactics

Strengths, Weaknesses, Objectives, Tactics

Strategies, Weaknesses, Objectives, Threats

Deciding the daily work schedule

Planning to increase sales by 5% in one year

Hiring a new employee

Choosing office supplies

To determine daily tasks

To manage employee schedules

To make strategic decisions by analyzing strengths, weaknesses, opportunities, and threats

To decide on office locations

Good reputation

Poor product quality

High market share

New business opportunities

A long-term plan of action to achieve a business's objectives

A short-term plan to manage daily tasks

A plan to hire new employees

A strategy to reduce the number of products

Ownership

Shareholders

Political environment

Internal environment

To manage daily tasks

To make strategic decisions in individual departments

To hire new employees

To choose office supplies