Tourism Marketing

In this stage of the tourism product life cycle, new tourism products are discovered and introduced.

At this stage of the tourism product life cycle, artificial attractions replace natural or cultural attractions, and the destination becomes more fashionable.

Modernized infrastructure are built in this stage, and natural and artificial attractions are developed for tourists.

At this stage, private companies or the government might make investments to transform the destination and introduce a new tourism product line.

If proper steps and policies are formed at this stage, the destination can be sustained for a longer time.

It refers to the grouping of products with similar characteristics or attributes and serving a similar market.

This segmentation is similar to demographic segmentation, but it deals with more mental and emotional characteristics.

This segmentation approach may consider climate, territory, natural resources, and population density variables.

It is a step in the strategic marketing process where the current market trends and actual figures in tourism help measure the climate of a business.

It is a step in the strategic marketing process in which a competitive analysis is performed to cover the strengths and weaknesses of a business’ competition.