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Brand and Marketing Quiz, GEI-3 U1D EXTRA

Authored by hendra doy

English

Professional Development

Used 1+ times

Brand and Marketing Quiz, GEI-3 U1D EXTRA
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When analyzing competitors, a company is primarily concerned with:

Identifying its target market

Understanding its pricing strategy

Securing sources of capital

Managing its startup costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Startup costs typically include:

The range of prices at which a product is sold

The total profit after deducting the cost of goods sold

The initial financial investment needed for a business

The financial resources used to fund ongoing operations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gross profit refers to:

The initial financial investment needed for a business

The total revenue generated by a company

The profit remaining after deducting operational costs

The financial resources used to fund ongoing operations

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a common promotional activity?

Advertising

Sales incentives

Price increases

Public relations

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a potential source of capital for a business?

Loans

Investors

Personal savings

Government regulations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"Style" refers to:

The financial resources used to fund a business

A specialized segment of the market

A distinctive way of appearance or expression

The act of publicizing a product or service

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A retail outlet can be best described as:

A financial resource used to fund a business

A company offering similar products or services

A store where goods are sold directly to consumers

The act of publicizing a product or service

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