The Journey of Insomnia Cookies
Authored by Patrick Rady
Business
11th Grade
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What inspired Seth Berkowitz to start Insomnia Cookies?
A craving for a warm cookie late at night
A suggestion from a friend
A class project on entrepreneurship
A family recipe for cookies
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How much did Seth initially invest in baking supplies for Insomnia Cookies?
$150
$500
$1000
$250
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who helped Seth come up with the name 'Insomnia Cookies'?
A family member
His girlfriend at the time
A marketing professor
His roommate
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the original price of a classic cookie at Insomnia Cookies?
$0.99
$0.89
$1.00
$0.75
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the profit Seth made after the first semester of selling cookies?
$15,000
$10,000
$20,000
$5,000
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which university's campus did Seth first deliver Insomnia Cookies to?
Drexel University
University of Pennsylvania
Syracuse University
Temple University
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What new product did Insomnia Cookies introduce in 2006?
Ice cream sandwiches
Vegan cookies
Gluten-free cookies
Cookie cakes
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