Marketing Campaign (Unit 2)
Authored by E Thompson
Other
12th Grade
Used 16+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of these is NOT a principle of marketing?
Satisfying needs and wants
Promoting products
Distributing the brand in the right locations
Asking the right questions
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of these is NOT an aspect of demand?
Recognising demand
Anticipating demand
Stimulating demand
Simulation demand
3.
MULTIPLE SELECT QUESTION
20 sec • 4 pts
Select all reasons for successful marketing
Developing new products
Increasing market share
Decreasing profitability by increasing costs
Diversification
Understanding customer wants and needs
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is niche marketing?
Market is restricted to a particular interest or need
Covers different age groups and locations in their generic form
The car market
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is mass marketing?
Restricted to specialist needs or interests
Covers different age groups and locations in their generic form
The international food market
6.
MULTIPLE SELECT QUESTION
20 sec • 2 pts
Which of these is a type of market segmentation? (There are 2 right answers)
Behavioural
Diversification
Geographic
Internal
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of these brands has the slogan, "Think different"?
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