PBMF 13.1A Preparing to Sell

A salesperson can persuade a customer to make a decision about how to meet a (a)   or want.

Personal selling provides information that a marketing brochure or website cannot (a)  

Personal selling is direct contact with a prospective customer with the objective of (a)   a product.

There are two types of sales positions for B2B sales: inside salesperson and (a)   salesperson.

Inside salespeople communicate with customers via (a)   or email, while outside salespeople visit customers at their place of business.

B2B sales involve selling to other businesses, including equipment and raw materials to manufacturers, and finished products to (a)   .

Relationship selling is a key focus in B2B sales, emphasizing the building of long-term customer (a)  

Telemarketing is personal selling done over the telephone, and many larger retailers have (a)   centers for this function.

Call centers can specialize in (a)   calls, such as when customers call into the center.

Business-to-consumer (B2C) selling is selling to (a)   , with retail being a typical example of business in the B2C market.