Principles of Speech Writing

This entails looking into the profile of the target audience.

The profile of the audience include knowing their values, beliefs, attitudes, preferences, cultural backgrounds and racial ideologies and needs.

This profile pertains to age range, male-female ratio, educational background and affiliations, degree program taken, nationality, economic status, academic or corporate designations.

This profile of the audience pertains to the time, venue, occasion, and size.

This is the intended goals or objectives of the speaker. It has three categories.

This purpose engage the audience and provides them with amusement

This purpose provides the audience with a clear understanding of the concept or idea presented by the speaker.

This purpose provides the audience with well-argued ideas that can influence their own beliefs and decisions.

Once you have decided on your purpose, you can determine this, for this is the focal point of your speech.

This process means making your main idea more specific and focused.