General Marketing/Business Terms
Authored by Chelsie Holifield
Business
12th Grade
Used 6+ times
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100 questions
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1.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Marketing
Satisfying customer needs and wants while achieving profit for a company
Goods, services & ideas
Distribution, or getting the product from one place to another
Amount of money requested for a product
2.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Marketing Mix
Product, Place, Price, and Promotion
Distribution, or getting the product from one place to another
Amount of money requested for a product
Process of communicating with potential customers to influence their buying behavior
3.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Product
Goods, services & ideas
Amount of money requested for a product
Process of communicating with potential customers to influence their buying behavior
Combination of elements used in a promotional campaign: Personal Selling, Advertising, Sales Promotion, Public Relations
4.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Place
Distribution, or getting the product from one place to another
Process of communicating with potential customers to influence their buying behavior
Combination of elements used in a promotional campaign: Personal Selling, Advertising, Sales Promotion, Public Relations
Marketing activities promoting goodwill between a company and consumers
5.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Price
Amount of money requested for a product
Combination of elements used in a promotional campaign: Personal Selling, Advertising, Sales Promotion, Public Relations
Marketing activities promoting goodwill between a company and consumers
Specific group of customers whose needs and wants a company will focus on satisfying
6.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Promotion
Process of communicating with potential customers to influence their buying behavior
Marketing activities promoting goodwill between a company and consumers
Specific group of customers whose needs and wants a company will focus on satisfying
Qualities of a specific group of people including age, gender, income, ethnicity, education level, occupation, marital status, and family size
7.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Promotional Mix
Combination of elements used in a promotional campaign: Personal Selling, Advertising, Sales Promotion, Public Relations
Specific group of customers whose needs and wants a company will focus on satisfying
Qualities of a specific group of people including age, gender, income, ethnicity, education level, occupation, marital status, and family size
A route a product takes from producer to consumer
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