SEM I Quiz 3.0 Review

A piece of evidence based on evidence, observation and research:

An approximate calculation made based on available information, data, or assumptions:

A statement about future events, outcomes, or trends:

A connection between variables:

Data that provides valuable insights and knowledge about the market:

Sales data is this type of marketing information:

Conducting a survey would be this type of marketing information:

Observing your competitors' advertising would be this type of marketing information:

Which of the following is NOT a way to use marketing information?

Non-numerical data that is descriptive in nature and provides insights is: