Sensation and Perception

The process by which a form of physical energy is converted into a coded neural signal that can be processed by the nervous system is called transduction.

Research proves that subliminal stimuli can exert a strong and persistent influence on attitude, thoughts and emotions.

The fovea is the point of highest visual acuity and has a heavy concentration of cones.

Most of the receiving neurons in the visual cortex of the brain are highly specialized.

The opponent-process theory explains all aspects of color vision.

Characteristics of sound include loudness, pitch and timbre.

Gustation is the technical name for the sense of smell

Substance P is a neurotransmitter that is involved in the transmission of pain messages to the brain.

Gestalt Psychologists formulated the law of simplicity.

Our perceptual experiences are largely voluntary and conscious.