Concept Generation, Selection, and Testing
Authored by Kayley Snyder
Business
University
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the steps of product concept generation?
Systematically explore solutions
Make a pros and cons list for each possible solution
Clarify and deconstruct the problem
Reflect and refine the solution
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Platform development process is when...
The product is highly constrained by the production process
The product has a highly iterative design-build-test process
There is simultaneous development of the product and its associated service
New product is built around an established technological subsystem
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is NOT one of the concept evaluation methods we discussed?
Brainstorming
Decision matrix
Weighted scoring system
Pairwise comparison
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False: Pain Points are an example of information that can be gathered from user feedback.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT included in a SWOT analysis?
Weaknesses
Options
Strengths
Threats
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False: Cost Benefit Analysis is the weighing of expected costs against the cost of not moving forward with a product concept.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the 3 important pieces of information to gather when doing initial research for concept generation?
Customer needs, economic trends, production costs
Existing solutions, market trends, customer needs
Existing solutions, public opinion, economic trends
Production costs, existing solutions, public opinion
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