GA4 Quiz
Authored by Alex Pagliano
Instructional Technology
University
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Today's prize is. . .
Chick-Fil-A Lunch
Just a test question.
The prize is a Chick-Fil-A Lunch.
Pick that answer unless you want to start at zero points.
Answer explanation
Need I say more?
2.
MULTIPLE CHOICE QUESTION
2 mins • 2 pts
June 2023: What first user defined channel group had the highest average engagement time?
Organic Search
Paid Search
SMS
Referral
Answer explanation
Referral averaged an engagement time of 5:07.
3.
MULTIPLE CHOICE QUESTION
2 mins • 2 pts
How many new users reached /urgent-care-centers from referral in June?
289
264
220
100
Answer explanation
220 new users reached the /urgent-care-centers page from a referral source in June.
4.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
What city produced 2,441 new users in June?
Buffalo
Columbus
Syracuse
Chicago
Answer explanation
Columbus produced 2,441 new users.
5.
MULTIPLE CHOICE QUESTION
2 mins • 2 pts
How many new users did Columbus acquire from first user default channel = paid search?
169
174
190
275
Answer explanation
174. And to synthesize the answer: 7.7% of total new users from Columbus are generated from paid search.
174. And to synthesize the answer: 7.7% of total new users from Columbus are generated from paid search.
6.
MULTIPLE CHOICE QUESTION
2 mins • 2 pts
The conversion event that matches to a booked appointment is 'cw_appointment_booked'.
How many booked appointments did Columbus generate from first default user channel paid search?
57
61
101
130
Answer explanation
Here's the core: 57 appointments on 275 clicks. The conversion rate from Columbus users? 20.7%.
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
WellNow spent a total of $109.96 in the Columbus DMA to generate 57 appointments. What would be a reasonable recommendation?
WellNow should keep spend constant.
WellNow should increase spend.
WellNow should decrease spend.
Answer explanation
A $1.93 conversion should prompt anyone to spend more. Particularly when the value of that conversion is $87.
Calculating the ROAS of that?
$87 * 57 = $4,959
Spend = $109
ROAS = $4,959 / $109
ROAS = 4549%
ROAS, translated: For every $1 invested, $45.49 back.
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