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Principles of Business Marketing and Finance Final Exam

Authored by Paul Cavanaugh

Business

9th - 12th Grade

Used 10+ times

Principles of Business Marketing and Finance Final  Exam
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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

  1. The activity or business of promoting and selling products or services, including market research and advertising is called ______.

 

sales

marketing

target market

features and benefits

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is not considered digital marketing?

ads on Facebook

direct mail

product website

search engine optimization

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is not a typical consideration when determining the target market for a product or service?

gender

income level

age

hobbies

eye color

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is considered a feature of a product?

time saved

money saved

more convenient

faster processor

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is considered a benefit of a product?

42 horsepower motor

easier to use

rust-proofing

more exotic metal alloy

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

According to the video The Story of Stuff, approximately what percentage of the stuff we buy is still in use 6 months later?

75%

50%

5%

1%

7.

FILL IN THE BLANKS QUESTION

2 mins • 1 pt

Cars in the 1960s were built to fall apart after a certain amount of time. This is called (a)   obsolescence.

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