IBS Quiz - Week 01 & 02
Authored by Zumri Lahardeen
Business
University
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21 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Select the different layers of the external business environment (There are more than one correct answer)
Market Environment
Industry Environment
Organisation
Macro-Environment
2.
MULTIPLE CHOICE QUESTION
45 sec • 2 pts
What is SWOT
A business environment analysis tool that analyses only internal environment
A business environment analysis tool that analyses only external environment
A business environment analysis tool that analyses both internal & External environment
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What does SWOT stands for
S - Smart
W - World
O - Organisation
T - Time
S - Strengths
W - Weaknesses
O - Opportunities
T - Threats
S - Strength
W - World
O - Organisation
T - Threat
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which of the factors of SWOT analyses the internal environment
Strengths
Opportunities
Threats
Wekanesses
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which of the factors of SWOT analyses the external environment
Strengths
Opportunities
Threats
Wekanesses
6.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
(a) is the management process responsible for identifying, anticipating and satisfying customer requirements profitably
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the marketing orientation assumes “People will buy anything if it’s cheap enough”
Product Orientation
Marketing Orientation
Production Orientation
Selling Orientation
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