MKT Principles Final Review
Authored by Joshua Toomer
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9th - 12th Grade
Used 3+ times
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44 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
A customer relationship management (CRM) system is a technology system for managing all company interactions with current and potential:
2.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Which stage of the sales pipeline is where a company identifies potential customers?
3.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Which stage of the sales pipeline is when a company converts the potential customer into an official sale?
4.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
The electronic storage of large amounts of company information is:
5.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
The process of finding patterns and anomalies (irregularities) in data to predict outcomes is:
6.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Which term refers to the actions a company takes to keep, and maintain repeat customers?
7.
MULTIPLE CHOICE QUESTION
30 sec • 10 pts
Complete the sentence. The ____________ from a CRM can help a company see where patterns and problems may occur in a customer lifecycle and address those concerns quickly and proactively.
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