TUTORIAL 6

Using images of women in immodest marketing materials

Using false or misleading advertising claims

Using marketing techniques that are considered to be manipulative or coercive

All of the above

Conscientious marketing only target muslim consumers.

Conscientious marketing are based on religion.

Conscientious marketing target consumer, who prioritize sustainability and responsible business conduct

Both islamic and conscientious marketing promote the value of dishonesty.

Continue to buy the product as it becomes the symbol of status.

Continue to buy and justify that sacrifices must be made to achieve worldly perfection

Stop buying the product as it does not satisfy your expectations.

Stop buying the product as you believe the behavior of the brand is benefiting itself as the expense of others.

Driven for generating profit.

The internal organization is committed due to corporate social responsibility.

It is driven by the belief to solve social issue.

Internal moral compass in conscientious marketing is driven only after considering the cost and benefits of promoting their social contribution.

Targeting muslim consumers worldwide.

Promoting Islamic culture and heritage.

Creating brand awareness among non-muslim consumers.

Establishing a global presence for islamic brands.

Offering a wide range of cosmetics and skincare products

Launching initiatives that promote empowerment and self-expression among muslim women.

Ensuring products comply with halal manufacturing practices.

Establishing partnerships with global beauty brands.

Prioritizing the use of natural ingredients in their products

Offering a wide range of cosmetic products for diverse beauty needs

Donating a portion of their profits to charitable causes

Engaging in collaborations with international beauty influencers

Conscientious

Concientious

Conspicous

Concientis