Marketing Chapter 4 Lesson 3

The number of unique people who view an advertisement is referred to as:

When a company pays for each time someone accesses their ad link, it is referred to as:

Complete the sentence: ____________ marketing means promoting another company’s product, and earning a commission for sending traffic to that company, and/or earning a commission when the customer you refer to the company ends up buying something from them.

What term refers to a company paying for every new potential client acquired by the company?

What term is used to refer to the number of times an advertisement is displayed on users’ screens?

What pricing term is used to refer to the number of impressions an ad makes?

What term refers to a defined desired outcome from an ad?

What term refers to the total cost of a specific desired conversion?

What term refers to a media program where advertisers pay for every downloaded app?

What measures the gain or loss generated on an investment, compared to the amount of money invested?