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Prom & Product Mix

Authored by KIMBERLY HOLMES

Business

12th Grade

Used 11+ times

Prom & Product Mix
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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During the _______ stage, companies usually see an increase in their sales and profit.

Decline

Growth

Introduction

Maturity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A _______ is a specific model, brand, or size of a product within a product line.

 

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Product Depth

Product Item

Product Mix

Product Width

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

 _______ refers to the number of different product lines a business manufactures or sells.

Product Depth

Product Item

Product Line

Product Width

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A loyalty program in which a customer receives a free item after getting so many punches or stamps on a card, is an example of which promotional tool?

Advertising

Direct Marketing

Personal Selling

Sales Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In order to increase sales, a company has asked celebrities to post their products on Facebook. What type of promotional tool does this represent?

Advertising

Personal Selling

Promotion

Social Media

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The iPhone XS Max is an example a ______ within Apple's iPhone product line.

Product Depth

Product Item

Product Mix

Product Width

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

At the ______ stage, sales begin to fall and companies look to rationalize or alter their product.

Decline

Growth

Introduction

Maturity

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