3rd Quarter Review
Authored by Briana Solis
Business
9th - 12th Grade
Used 3+ times
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38 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following would NOT generally be considered one of the marketing functions?
Pricing
Repairing
Promotion
Selling
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which marketing function involves communicating directly with potential customers to determine their needs?
Financial analysis
Pricing
Product and service management
Selling
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a function of promotion?
Advertising
Budgeting for marketing activities
Improving products
Market research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the four elements of a marketing mix?
Cost, location, time, and advertising
Demographics, income, supply, and demand.
Product, place, price, and promotion
Consumers, manufacturers, retailers, and distributors
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The first step in the consumer decision making process is to
Recognize a need
Make a purchase decision
Select and evaluate alternatives
Gather information
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This type of marketing research study gathers information from people using a carefully planned set of questions.
Secondary research
Experiment
Observation
Survey
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Additions and improvements to a basic product are called
Brand names
Product features
Guarantees
Warranties
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