iGCSE Market research
Authored by Conor Sutton
Business
10th Grade
Used 125+ times
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14 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of research involves collecting data that does not yet exist?
Primary research
Secondary research
Market research
Product research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT an example of primary research?
Surveys
Focus groups
Online news report
Observation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of research involves collecting data that already exists?
Primary research
Secondary research
Market research
Product research
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is an example of market orientation?
A company creates a new product without considering customer needs
Company conducts market research to identify customer needs and preferences before creating a new product
A company relies on historical sales data to determine product features
A company uses expert opinions to guide product development
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of market segmentation?
To create a product that appeals to everyone
To identify and target specific customer groups with unique needs and preferences
To develop a product that can be sold in multiple markets
To expand the company's market share
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of secondary research?
A company conducts a survey to collect data on customer preferences
A company analyses sales data to identify trends in customer behavior
A company conducts interviews with industry experts to gain insights into market trends
A company observes customers in a store to understand their shopping habits
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of research is generally less expensive and quicker to conduct?
Primary research
Market orientation
Secondary research
Product orientation
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