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consumer behavior

Authored by John britto

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University

consumer behavior
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The buying process starts when the buyer recognizes a

Money or Status

Need or Problem

Shop or Market

Product or Service

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If performance meets consumer expectations, the consumer is

Happy

Satisfied

Delighted

Dissatisfied

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

CDM stands for

Consumer Development Matrix

Consumer Development Model

Consumer Decision Making

Consumer Decision Mix

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

First stage in the basic model of Consumer Decision Making is

Purchase

Information Search

Evaluation of alternative

Need

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Second stage in the Consumer Decision Making model is

Need

Information Search

Purchase

Evaluation of alternatives

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The final stage in the Consumer Decision Making model is

Pre-purchase

Evaluation of alternatives

Purchase

Post-purchase

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

publicity by a satisfied customer is the most effective and cheapest way to increase the business.

Radio

Media

Print

Word of mouth

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