Ad Copy Layout Quiz 2 (Chapters 5-9)

Which of the following is a technique of the product-oriented approach of advertising?

In the product-oriented approach to advertising, advertisers establish a direct and desirable market niche when they incorporate the product feature method.

Which of the following is involved in the unique selling proposition of product-oriented advertising?

Which of the following is not involved in the positioning aspect of product-oriented advertising?

The brand image aspect of the consumer-oriented approach to advertising involves creating and selling a personality the customer wants to have.

The lifestyle aspect of the consumer-oriented approach involves associating the product with a state of mind.

The lifestyle aspect of the consumer-oriented approach to advertising is more about the consumer than the product.

Which of the following is not a question an advertiser asks when making a creative brief?

In making a creative brief, all of the following are things to address except

Storytellers make up things that aren't true. Advertisers are storytellers. Therefore, advertisers are liars.