SEMI 3.03
Authored by Gregory Hoch
Business
3rd Grade
Used 6+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of secondary data:
The information on a sales invoice
The results of a focus group
The outcome of an experiment
The answers to a survey
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One reason that marketers conduct secondary research is to
clarify research questions
create hypotheses
make accurate predictions
learn more about a specific industry
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketers look for internal data in
trade association reports
informal interviews
the organization’s information system
government databases
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of internal data:
A field test
A cash register receipt
A competitor’s website
A media report
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of external data:
A retail “loyalty” card
An article written by an industry expert
A sales report
A profit-and-loss statement
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a true statement about external data:
They come from original research
They are represented numerically
They are the easiest data to access
They can cost money to obtain
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Primary research collects data for
marketers across the industry to use
understanding economic cycles
the research project at hand
informational purposes only
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