Public Relations
Authored by Alena lena-suleiman@mail.ru
Social Studies
University - Professional Development
Used 50+ times
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12 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Publics refer to
Media
Government
Internal and external stakeholders
Community
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
PR can help a business by
Promoting a positive image
Selling products
Destroying a businesses image
None of the above
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
One difference between marketing and PR is
PR sells products and marketing sells organisations
Marketing builds reputations, PR promotes image
Marketing gains publicity; PR targets customers
PR focuses on whole business; marketing focuses on customers
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Public relations can be
Planned
Unplanned
Focus on goodwill
paid
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Publicity refers
Free advertising
Free news stories
Free events
Free products
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Public relations manager can work in which area of the business
Sales and marketing function
Operations
Managing Director's office
All of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How a business is perceived by the world and customers is called
Reputation
Advertising
Image
Complex
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