Innovation & Commercialisation
Authored by BP Leow
Specialty
Professional Development
Used 3+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Haagen Dazs ice cream redefined ice cream as something adults could enjoy. Is this
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
2.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Voice over internet protocol (VOIP) telephony, making telephone calls over the internet is:
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
Answer explanation
Radical process innovation - departure from the use of fixed lines or cellular. Allows for cheaper and in some cases free calls
3.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Capsule hotels (very small rooms) with basic facilities for overnight stays in city centres are examples of:
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
Answer explanation
Incremental product innovation - a low-cost variation of the hotel room
4.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Online banking and insurance are:
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
Answer explanation
Radical process innovation - fundamentally changed the way these organisations delivered service
5.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
The COVID vaccine is example of
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
Answer explanation
Incremental product innovation - built on existing SARS vaccines
6.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Low cost "single serving" shampoo sachet for low income earners in developing economies is
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
Answer explanation
Incremental position - opens u a new customer segment/market of users who may like the 250 ml size bottle but cannot afford it.
7.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
White LED light ...
Product Innovation
Process Innovation
Position Innovation
Paradigm Innovation
Answer explanation
Radical product innovation - a fundamental shift in price, performance, and life span
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