Agencer un espace commercial physique attractif
Authored by Jo B.
Business
University
Used 9+ times
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12 questions
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1.
OPEN ENDED QUESTION
2 mins • 2 pts
Citez les 3 différentes formes de merchandising.
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2.
OPEN ENDED QUESTION
2 mins • 2 pts
Définissez la théâtralisation de l'offre.
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3.
OPEN ENDED QUESTION
2 mins • 2 pts
Quels sont les objectifs du merchandising de gestion?
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4.
OPEN ENDED QUESTION
2 mins • 2 pts
Qu'est-ce que les 5B de Kepner?
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5.
OPEN ENDED QUESTION
2 mins • 2 pts
Quelle(s) distinction(s) faites-vous entre la zone chaude et la zone froide d'un magasin?
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6.
OPEN ENDED QUESTION
2 mins • 2 pts
Le marketing sensoriel c'est quoi?
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7.
OPEN ENDED QUESTION
2 mins • 2 pts
Donnez des exemples de facteurs d'ambiance à l'extérieur du point de vente.
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