Marketing
Authored by Grace Prerana
Other
University - Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
When using the PESTEL framework, marketers are investigating
Internal forces
Macro-environmental forces
Micro-environmental forces
Competitive forces
2.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
The influences in a society and/or its culture/s that affect people's attitudes, beliefs, behaviors, preferences, customers; and lifestyles are known as
Demographic forces
Technological forces
Sociocultural forces
Legal forces
3.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
Setting prices a few dollars or cents under an even number is referred to as
Odd-even pricing
Prestige pricing
Price lining
Price Fixing
4.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
Identify the retailer
Costco
Wal-Mart
Target
D-Mart
5.
MULTIPLE CHOICE QUESTION
10 sec • 5 pts
Identify the brand
Pacari
Parle
Campco
Nestle
6.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
The monetary value of all goods and services produced in a country during one year is referred to as _______________.
Gross national production
National monetary reserve
Gross domestic product
Gross national product
7.
MULTIPLE CHOICE QUESTION
10 sec • 10 pts
Which of these is not a famous brand slogan?
Just Do It
Because You’re Worth It
Hot Dang!
Let's Go Places
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